Job Purpose
Working as part of the Adam Smith Business School professional services team, reporting to the Marketing Officer, the role-holder will support the day-to-day delivery of the School’s student recruitment strategy and assist with the planning and coordination of the School’s student recruitment activities. The post-holder will work closely with colleagues in the College of Social Sciences and the Marketing and External Engagement Office to promote the School and assist with the planning and delivery of recruitment projects to promote the study opportunities at the Adam Smith Business School.
Main Duties and Responsibilities
The post holder will support the implementation of the School’s student recruitment and conversion plans and strategy;
1. Assist in the coordination, planning and tracking of the School’s conversion activities on a yearly basis, ensuring these integrate with the University’s overall recruitment plans by liaising with External Relations as well as colleagues in the School and the College Marketing Manager (Recruitment & Conversion).
2. Support the Learning and Teaching department with new student on-boarding communications on the school webpages and e-communications.
3. Handle enquiries and coordinate email campaigns.
4. Monitor and manage all student recruitment email inboxes.
5. Update, maintain and enhance the School’s recruitment web pages.
6. Work with the Digital Marketing Officer to plan assets and content for digital marketing campaigns.
7. Ensure the School’s profiles and programmes listings on external websites are up-to-date and reflect the School’s advertising priorities.
8. Assist the Marketing Officer in the creation of promotional material including developing PGT/R programme related School marketing materials and create new programme flyers and brochures as required.
9. Organise School recruitment events and support the School’s participation in University events such as open days.
10. Organise web chats and co-ordinate student and alumni volunteers.
11. Assist the Digital Marketing Officer with the production of recruitment related videos: idea generation, recruiting student volunteers, planning interview questions/story boarding, liaising with production team.
12. Report on effectiveness of recruitment and conversion activities by providing google analytics, statistical reports and monthly updates to the appropriate teams as instructed on the impact of activities. This needs to be GDPR compliant.
13. Clerk the Admissions Committee for the School.
14. To contribute to the enhancement of the University’s international profile in line with the University’s Strategic Plan - Inspiring People – Changing the World. https://www.gla.ac.uk/explore/strategy/
Knowledge, Qualifications, Skills and Experience
Knowledge/Qualifications
Essential
A1 Scottish Credit and Qualification Framework level 7 (Advanced Higher / Scottish Vocational Qualification level 3, Higher National Certificate) or equivalent.
A2 Knowledge and understanding of the role of student recruitment
A3 Knowledge and understanding of digital marketing and marketing in general.
Skills
Essential
C1 Ability to interact effectively with people at different levels within the University and external companies
C2 Analytical and problem solving capability
C3 Ability to prioritise competing demands from a variety of stakeholders
C4 High level of competency in IT skills including advanced skills in the use of Microsoft packages such as Excel, Word, PowerPoint
C5 High level of oral and written communication including presentation and influencing skills
C6 Ability to work effectively both independently and as part of a team
C7 Strong organisational skills with the ability to support multiple projects simultaneously
C8 Familiarity with content management systems and experience of writing for the web
Experience
Essential
E1 Experience of personal development in a similar marketing role.
E2 Experience of working with senior management
E3 Understanding of the use of social media in a professional context
Desirable
F1 Project management experience
Terms and Conditions
Salary will be Grade 5, £24,715 - £28,929 per annum.
One post is full time (35 hours per week) and open ended. The other post is part time (17.5 hours per week) and open ended.
As part of Team UofG you will be a member of a world changing, inclusive community, which values ambition, excellence, integrity and curiosity.
As a valued member of our team, you can expect:
1 A warm welcoming and engaging organisational culture, where your talents are developed and nurtured, and success is celebrated and shared.
2 An excellent employment package with generous terms and conditions including 41 days of leave for full time staff, pension - pensions handbook https://www.gla.ac.uk/myglasgow/payandpensions/pensions/, benefits and discount packages.
3 A flexible approach to working.
4 A commitment to support your health and wellbeing, including a free 6-month UofG Sport membership for all new staff joining the University https://www.gla.ac.uk/myglasgow/staff/healthwellbeing/.
We believe that we can only reach our full potential through the talents of all. Equality, diversity and inclusion are at the heart of our values. Applications are particularly welcome from across our communities and in particular people from the Black, Asian and Minority Ethnic (BAME) community, and other protected characteristics who are under-represented within the University. Read more on how the University promotes and embeds all aspects of equality and diversity within our community https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/.
We endorse the principles of Athena Swan https://www.gla.ac.uk/myglasgow/humanresources/equalitydiversity/athenaswan/ and hold bronze, silver and gold awards across the University.
We are investing in our organisation, and we will invest in you too. Please visit our website https://www.gla.ac.uk/explore/jobs/ for more information.