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Historic Environment Scotland Logo

Marketing Executive

5651786

Edinburgh, Scotland

Today

28163 - 34302 GBP

Historic Environment Scotland

Edinburgh, United Kingdom

Alex Paterson

$100 to $500 million (USD)

Non-profit Organisation

2015


Job Description

Details

Reference number

285456

Salary

£28,163 - £34,302

Job grade

Other
Band C

Contract type

Permanent

Business area

HES - Marketing & Engagement

Type of role

Communications / Marketing

Working pattern

Full-time

Number of jobs available

1

Contents

    Location

    About the job

    Benefits

    Things you need to know

    Apply and further information

Location

Edinburgh

About the job

Job summary

The role of Marketing Executive is to work with the Visitor Marketing Manager and manage admission products and events campaigns, with the main aim of driving visitors to sites.

Job description

  • Deliver tactical marketing campaigns and promotional activity working across the full range of marketing media to support the objectives of the organisation.
  • Develop tailored social and e-newsletter content to support the Visitor Marketing Manager with the implementation of campaigns, designed to increase visitor numbers and income related to sites and events.
  • Work with partners, such as Destination Management Organisations, across the country on any marketing initiatives delivering mutual benefits.
  • To work and network with partners such as Event Scotland, Visit Scotland, and other tourism operators to the benefit of HES.
  • To handle day-to-day liaison with our external marketing agencies, including creative and media, who support our campaigns. This includes developing reports on campaigns and informing relevant teams on outcomes, insights, and key learnings.
  • Working with design and print agencies to develop collateral for new visitor products with the engagement of key stakeholders.
  • Create and deliver innovative digital content across our visitor-facing social media channels, including our Edinburgh Castle and Stirling Castle channels.
  • Development of the HS app- this includes updating site listings as well as working with the developer to enhance the visitor experience.
  • Advise teams across the organisation on where marketing can support and advise appropriate marketing media to deliver on objectives.
  • Provide marketing support on a regional basis to our sites and colleagues.
  • Work with the full marketing team to promote further commercial activity and products that drive income.

Person specification

Essential requirements:

  • Proven marketing experience
  • Experience in developing and implementing marketing campaigns and the production of marketing materials
  • Experience of managing contracted agencies to deliver targeted campaigns
  • Experience of working with e-CRM systems
  • Experience of working with social media channels
  • Experience of working on multimedia campaigns, including both online and offline media
  • Demonstrated experience of working with multiple teams and prioritising projects and requests simultaneously
  • Flexible approach to working

Desirable requirements:

  • Access to independent means of transport

Benefits

We welcome applications from all nationalities, assuming that they have the right to work in the UK: applying for a job with us could open the door to a unique work environment. It will give you job satisfaction and excellent development opportunities, plus a competitive salary, 25 days paid holidays (rising to 30 days after 3 years’ service) and 11.5 public holidays a year – pro rata for part time staff.

In addition we offer a great benefits package to our employees which includes:

  • flexible working hours (where appropriate)
  • special leave
  • maternity/paternity leave
  • adoption leave
  • reimbursement for relevant professional subscriptions
  • support for further education and personal development
  • study leave for work related courses
  • access to a learning resource centre

Health and welfare

We offer you access to:

  • our Employee Assistance Programme – for confidential advice and counselling
  • an occupational sick pay scheme
  • discounts at some local authority leisure facilities
  • access to a free Headspace membership
  • interest free loans for bicycles and annual travel passes (see ‘season ticket’ below)
  • reasonable adjustments when needed, as part of our Equalities policy

Staff discounts

You will receive:

  • free entry to all of our properties (with up to three guests)
  • free entry to English Heritage, Manx and Cadw properties
  • 20% off purchases in our retail outlets

Season tickets

You can receive an advance to help with the cost of buying an annual season ticket for travel between home and work. The advance is then repaid from your salary over the life of the season ticket. Available to all permanent and fixed-term staff.

Things you need to know

Selection process details

Guidance on completing the application can be found in the ‘Guidance notes for applicants’ document, also available at the above website, which we recommend that you read, in conjunction with this Job Description.

Your application must arrive by the advertised closing date. Please note that when applying online, we will only be able to see your application once you fully submit it.

If you are unable to complete an online application form, please email recruit@hes.scot, quoting the job title and recruitment reference, and we will arrange for an application form to be sent to you.

Please note that, as we operate an electronic recruitment system, we will contact you via the email address that you provide in your application to inform you of the outcome of your application.

We welcome all applicants from under-represented groups within HES. We know from our equality monitoring that we need to increase our diversity in terms of ethnicity and disability. We also want to address occupational areas where the ratio is disproportionately in favour of women or men. We ask all applicants to complete the Equality Monitoring section of the recruitment paperwork to help us pursue a diverse and inclusive workforce. In support of our Gaelic language plan we welcome applications from Gaelic speakers.


Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Medical

Successful candidates will be expected to have a medical.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

    Name :
    Rachael Dunn Visitor Marketing Manager
    Email :
    rachael.dunn@hes.scot

Recruitment team

    Email :
    recruit@hes.scot


Apply Go Back

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