Marketing Executive (Paid digital)
Get on track for a summer of ride-iculous fun! Are you a fan of theme parks? Do you know your Wickerman from Nemesis? Then keep reading to hear about an opportunity where FUN is in the job description!
ABOUT THE ROLE
We are currently recruiting for Marketing Executive (Paid Digital) to join us at the Alton Towers Resort, the UK's only attraction that specialises in making Britain happy!
Marketing Executive (Paid Digital) will support the Commercial in managing and analysing a variety of digital marketing activity to deliver commercial outcomes. The objective of all related work for this role will be to drive improved traffic through paid media to reach budgeted traffic numbers, improve conversion across all types of bookings and enhance the customer experience online. This role requires a strong background in digital marketing either through qualifications or experience, advanced digital analytical skills and an innovative digital mind that understands the ever-changing landscape and can help suggest how new technology and advances can be employed to drive our key KPI’s.
MAIN RESPONSIBILITIES
Digital Marketing
- To support the Commercial Brand Manager in developing a paid social media strategy that complements our annual marketing plan, overall business vision and our market position. Within this fast-paced business the Marketing Executive will pro-actively monitor and evolve plans to suit business trading.
- Write and supply our agencies with copy, imagery and tracking URLs whilst working with the brand team to build a library of assets to accompany the adverts for paid social adverts, PPC and CRM.
- Work with the central CRM team to drive the Alton Towers strategy for day visitation and short breaks then continue to review and advance for future CRM campaigns with the overall goal to drive revenue.
- Own the guest pre-arrival digital journey, ensuring it contains the most up-to-date information.
- Leverage first party data for targeting and insights.
Website/App Development
- To work with the Commercial Brand Manager to manage a pre agreed series of continual improvements to altontowers.com and the Alton Towers app to enhance the experience, rank, and conversion of the site.
- Collaborate with our Brand and E-commerce team to deliver sleek user experiences and ensure our copy and marketing messages are consistent and relevant to the target audiences.
- To support the Commercial Brand Manager in the development of any new pages, sites or apps which help deliver the marketing plan.
Content Development
- Work with the Brand team to develop content for our onsite digital screens, providing a strong user experience, is on brand, and is optimised for the guest within that area.
- Work to execute key content projects as requested by the Commercial Brand Manager or Brand Manager.
- Provide the Merlin group with Alton Towers specific content and assets to feature in Merlin channels such as social media and CRM
Marketing Projects / Adhoc
- Own the Alton Towers Local Annual Pass strategy and the success of the silver and gold pass.
- Support the wider marketing and PR teams through the ownership and/ or involvement in marketing projects.
- To manage and brief external agencies as required
- Provide digital marketing expertise and advice across the business to support other functions in achieving their business objectives.
- To continually learn about digital marketing and the landscape, share relevant learnings and case studies and make recommendations for new technology and techniques that we should adopt.
- Support Commercial Brand Manager with marketing to our trade partners
Analytics and Reporting
- Improve ROI/ROAS of marketing efforts by reducing customer acquisition costs, increasing revenue per customer, and optimising marketing spend across different channels.
- To make recommendations for improving reporting and analytics platforms to increase effective working.
- Marketing Projects / Adhoc
BENEFITS
We’re a fun, friendly and unique environment in which you are guaranteed to meet like-minded people and have fun! Our benefits include:
Your magic pass will give you, your friends and family free admission to all our Merlin attractions worldwide, this could be worth over £1000!
- Accessible transport link
We offer a bus service to resort, You can access our bus timetable on our Alton Towers job page.
- Flexible Scheduling
We offer various shift pattern and flexibility around scheduling; specific requests can be made at interview, and we will always ensure we’re as accommodating as can be.
- Access to exclusive employee events and incentives
We have a yearly calendar offering many different employee actives plus opportunities to win many exciting prizes throughout the year, not just this but you will also receive access to our exclusive employee events where you can preview our yearly events such as Scarefest & Oktoberfest before any of our guests!
In every role working with us you will receive holiday pay, the amount with differ dependant on the role and working hours.
- Fantastic progression and development opportunities
At Alton Towers we believe in opportunity for everyone, we have a Learning and development team dedicated to the progression our teams within Alton Towers, as part of this we offer some fantastic apprenticeship opportunities you access while an employee here with us plus performance reviews every six months to highlight how we can further develop you.
- Employee discounts
We offer discounts off many retails through Perks at work, plus you have 40% discount on LEGO and 25% discount in our retail shops and restaurants.
- Pension Scheme
If eligible you will be enrolled onto our company pension scheme.
LET’S TALK ABOUT YOU!
Applicants will need at least 2 years of digital marketing experience. You will need to have experience in paid social media, CRM marketing and a proven track record of strategic use. Experience within a fast-moving, consumer-facing industry is a bonus, and specifically within the entertainments / leisure industry is desirable.
You’ll need a passion for what we do and lots of energy to be the right cultural fit for the company (we do it for the love of fun!!)
MEET THE TEAM
“It is not so much a team, it is a family, it is absolutely brilliant”
“Of all the jobs I have had, there is no where I would rather be than Alton Towers”
Why Alton Towers Resort?
We’re guessing you’ve probably heard of us… but what you don’t know is what the Alton Towers Resort family lifestyle is about. We provide laughter, smiles, shrieks and screams every day. We delight families, we terrify grown men, and we excite the adrenaline junkies that venture to our abode. There may be a lot of us, but everyone matters at Alton Towers Resort and here new colleagues quickly become old friends. We encourage each other, we provide new opportunities to learn and develop, and we celebrate our successes with many employee events and activities!
Everyone Matters at Merlin
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruitment@Alton-Towers.com and one of the team will get back to you as soon as possible.
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