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Title: Content Developer/Strategist

Hiring Range: $45,000. - $53,000.00

Pay Band: 4

Agency: Virginia State University

Location: Virginia State University

Agency Website: https://www.vsu.edu

Recruitment Type: General Public - G

Job Duties

Position will develop, write, edit, proofread, and fact check internal messages, front-page web content, graphics, brochures, booklets, marketing materials, etc.. before publishing; will collaborate with internal departments and team members to brainstorm, lead, and execute suggestions for creative content; will ensure all content is user-friendly and adheres to Associated Press (AP) Style guidelines; will identify, plan, and amplify the stories that best showcase and enhance the VSU brand and reputation; will research industry-related topics; will prepare well-structured drafts using digital word processing and publishing platforms; and will create and distribute marketing copy to advertise our brand. Position will manage content review calendars and update social media, the website, and the VSU Greater Happens page on intranet; will craft and execute social media strategy across social media platforms to increase followers, engagement, and brand awareness. Perform special projects and other duties as assigned.

Minimum Qualifications

Demonstrated experience with creating engaging content for digital marketing platforms is required; must have ability to create and distribute marketing copy to advertise our university; must have demonstrated experience in copywriting, digital management, or a related field is preferred; must have experience at researching industry-related topics; must have demonstrated ability to meet deadlines and deliver results within limited time frames; must have ability to write in multiple styles and voices, including journalistic style for the news media and conversational style for newsletters; must have ability to work independently and as part of a team; must have strong attention to detail is required; must have ability to multi-task several activities, projects, and assignments simultaneously with moderate supervision; must have effective verbal and written communication skills; and must have ability to work an alternative schedule when need arises.

Preferred Qualifications:

An associate or bachelor's degree in marketing, mass communications, or a related field is preferred; must have demonstrated experience in copywriting, digital management, or a related field is preferred. Experience in higher education is preferred.

Special Instructions:

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Virginia State University is committed to providing equal employment opportunities for all persons and applicants, without regard to age, color, disability, gender, national origin, political affiliation, genetic information, race, religion, sexual orientation, sex (including pregnancy) or veteran status. VSU encourages and invites minorities, women, individuals with disabilities, and veterans to apply.

AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

HOW TO APPLY: Virginia State University only accepts applications for this position through the on-line state Recruitment Management System (RMS). Faxed, e-mailed, and mailed applications and/or attachments will not be accepted. The application must be detailed and fully completed. All employment and periods of unemployment (if applicable) must be listed within the application; either on an attached resume, or manually listed in the “Relevant Work History” section. Each application is reviewed for documentation that shows the applicant meets the minimum and preferred qualifications stated in the job announcement. The decision to interview an applicant is based on the information provided on the application, therefore, it is essential to fully complete each section of the application and provide descriptive information. Submitting an incomplete state application, or a state application lacking in detail, may result in your non-selection. This website will provide a confirmation of receipt when the application is submitted for consideration. Faxed or mailed applications will not be accepted.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Vocational Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: https://www.vadars.org/drs/cpid/PWContact.aspx, or call DARS at 800- 552-5019, or DBVI at 800-622-2155.

Contact Information:

Name: Debra Person-Cooper

Phone: (804) 524-6846

Email:

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Vocational Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: Career Pathways for Individuals with Disabilities, or call DARS at 800-552-5019, or DBVI at 800-622-2155.