Company Outline:
Job Title: Digital Marketing Executive
Location: Hybrid - Birmingham
Salary: £27,000 + bonus +bens
Why do we want you?
You are a curious, experienced Digital Marketeer who loves working on email marketing and social media campaigns but also enjoys the variety of supporting marketing related activities projects such as data segmentation and updating, PPC, SEO and reporting.
You have experience of using email marketing software such as Mailchimp / Marketo or similar, are looking for a role that will allow you to drive email strategy and campaigns, and you love being kept busy by a forward thinking, flexible organisation.
We are Wilmington plc
ICA (Part of Wilmington plc's Training and Education Division) is the leading professional body for the global regulatory and financial crime compliance community. We provide training and qualifications that develop expertise in fighting financial crime and conducting ethical business.
Job purpose, tasks and responsibilities:
If you are passionate about making sure customers get the right message at the right time and you have a fanatical eye for detail as well as a love of testing, optimising and measuring results, this is definitely the role and team for you!
On a day to day basis you will;
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Lead the global schedule of emails working with multiple stakeholders
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Create and deploy email marketing campaigns and be a superuser of our marketing software, Marketo
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Devise and action an A/B testing and optimisation plan for campaign and automated emails, and provide analysis from these on a monthly basis
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Analyse performance using key KPIs to provide actionable insights and improvements for future development
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Assist in handling data including cleansing, reporting and database flows
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Create PPC campaigns on LinkedIn and Facebook
- Monitor SEO performance and support with managing backlinks and broken pages
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Assist with gathering data for stakeholders using Google Analytics
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Stay up to date with industry best practice and competitor activities
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Assist with other digital marketing activities such as web edits and digital asset creation
Essential and desirable capabilities:
We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...
We know it’s not a skill, but you must have permission to work in the Country in which this role is located by the start of your employment.
You will also need;
A passion for digital marketing with a particular love of analytics and testing
Relevant experience in a digital marketing role with a focus on email marketing (Marketo experience would be an advantage)
SEO experience or an understanding of the principles of SEO with a willingness to learn more
Obsessive attention to detail with a passion for quality
A love of learning – both knowledge and skills
To be a creative question-asker and a solution-finder
To be able to work in a fast paced, fun and progressive environment
To enjoys a challenge – we work hard, and it can be a steep learning curve
Wherever you are in your career and whatever your expertise, we look for people who:
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Are passionate about providing high quality solutions to our customers
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Love varied work that plays to their strengths while helping them develop
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Want to work together to learn, grow and achieve common goals
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Are excited to be part of a diverse and unique global community
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Who want to be recognised for the unique talents, experiences and insights they bring to Wilmington.
Before you go....:
Find what you’re looking for
Our people sought out empowerment and opportunity. And they found both here. You’ll find what you’re looking for too. Our values help us achieve our goals – whether they’re personal, professional or those of our client. We believe in inclusivity and collaboration; we stay curious and ambitious and champion innovation. Here, colleagues are trusted partners who act with integrity. We are brave and passionate. Courageous and creative. We are Wilmington PLC. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.
What we’ll give you
When you join us, you’ll be able to utilise hybrid working, and receive benefits that include a performance-related bonus, pension, life assurance, additional holiday purchase, healthcare, subsidised gym memberships, cycle to work scheme, discount vouchers and access to wellbeing resources.
Bring what makes you unique
We value diversity and embrace the unique experiences, knowledge, and perspectives that drive innovation and creativity throughout Wilmington PLC. Our goal is to build a positive culture that showcases individuality and supports everyone, including those with disabilities. Let us know, and reasonable accommodations and adjustments will be made to support you and ensure equal access to opportunities and a fair application process.
Since 2001, we’ve been enhancing the knowledge, skills and behaviour of over 150,000 professionals in 152 countries. Join us, and you’ll immerse yourself in a business full of variety and make a tangible impact in our sector, preventing future financial and associated crime. Embrace your curiosity, and find variety and flexibility here. Find what you’re looking for at ICA. Apply now.
The Legal Bit!
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Please note that this role may remain advertised until an offer of employment has been made.
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