Marketing Manager (maternity cover), Children’s Consumer Marketing and Publicity
The Opportunity
Bloomsbury Publishing is looking for a Marketing Manager (maternity cover) to work across our award-winning and internationally successful children’s publishing list, including Picture Books, Illustrated Non-Fiction, Fiction and Young Adult books.
We’re looking for an ambitious and creative Marketer with campaigns experience and bags of passion and enthusiasm to work on a wide range of exciting picture books, non-fiction, fiction and young adult books. You will create campaigns that break out debut talent, build bestselling names to new heights, and connect readers everywhere with their next great read. You will be joining a collaborative and friendly Marketing team, reporting into the Senior Marketing Manager, and together you will work to grow the children’s list through your targeted, innovative, strategic, consumer-focused campaigns. You’ll have an understanding of how to reach audiences through multi-platform campaigns, creating smart copy and eye-catching creative, and be able to work confidently with internal and external stakeholders.
Bloomsbury Children’s Books is home to perfect picture books, page-turning middle-grade adventures, blockbuster YA fantasy and award-winning non-fiction. Its award-winning, diverse list includes authors such as Brigid Kemmerer, Catherine Doyle, J.K. Rowling, Jessie Burton, Katherine Rundell, Neil Gaiman and Renée Watson, illustrators such as Chris Riddell, Emily Gravett, Jim Kay, Kate Pankhurst, Rikin Parekh and Tom Percival, as well as breakout voices such as Ben Bailey Smith, Lesley Parr, Kalynn Bayron and Melissa Cummings-Quarry and Natalie A. Carter. We are also home to the most famous children’s book brand in the world: Harry Potter.
Tasks and Responsibilities
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Creating and implementing innovative, measurable marketing campaigns on individual children’s and YA titles across all formats (physical, eBook, audio) and delivering within agreed timelines
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Management of individual title budgets
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Proactively pursuing new ways of reaching readers, staying abreast of key publishing trends and the wider book market
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Developing positioning, pitch and campaign strategies from acquisition onwards
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Devising social media strategies, including creation of engaging and share-worthy digital content
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Briefing design teams and freelance designers to produce top-quality visual assets for campaigns
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Liaising with media agencies to book online and offline advertising campaigns
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Confidently communicating marketing campaigns to all internal and external stakeholders, including Bloomsbury’s global offices
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Contributing to discussions around strategy and content creation for the children’s publishing list
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Coordinating with relevant divisional departments, incl. sales, editorial, publicity and international sales
Skills, knowledge and experience
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Marketing experience in publishing or the arts and culture sector desirable
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Creative vision, digital know-how, adaptability, and the skills to communicate, persuade and present
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Enthusiasm to find new and innovative ways to promote our books
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Proactive & reactive, able to work to deadlines and manage internal and external stakeholders
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Experience of direct-to-consumer strategy desirable
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Keen interest in social media and new digital marketing opportunities
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Excellent organisation skills and an ability to work on several projects simultaneously
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Highly self-motivated and enjoy working as part of a team, but able to work independently
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Excellent copy-writing skills and an eye for great design
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Ability to cross-market and build strong new partnerships with external brands and organisations
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Understanding of design software (In-Design/Photoshop) desirable
Additional Information
The role is a full-time 12-month maternity cover
The role is based at our London office 50 Bedford Square, London, WC1B 3DP on a mandatory working pattern of 2 days office based / 3 days home based (or fully office based if preferred). Allocated office days for this role are Monday and Tuesday.
Please apply with a CV and covering letter to include in no more than 500 words about a marketing campaign within publishing you have been most impressed by in recent months and why. Please address to Human Resources (Word or PDF format only) via the ‘APPLY NOW’ button detailing how you meet the requirements outlined above for this role by Friday 16 June 2023.
Bloomsbury reserve the right to close the role early if we exceed the required number of applications
Bloomsbury Benefits
As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers the following competitive benefits package:
Working Pattern
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hybrid working pattern of: 2 days office based / 3 days home based (or fully office based if preferred)
Holidays
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25 days holiday
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3.5 days Christmas company holiday
Other Benefits:
Two paid Personal Wellness Days
Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 45 minutes earlier in the week
Season Ticket Loan
Sharesave Scheme
In-house Doctor
Eyecare Voucher Scheme
Company culture – Employee Voice Meetings, Staff Networks (Bloom (BAME), Accessibility, Mental Health, Pride, and Parents, Guardians and Carers), 10 Mental Health First Aiders trained across the UK offices, Publishing Events and access to free Publishing Resources
For additional benefits see below
Bloomsbury is a place where anyone of any background, race, ethnicity, religion, sexuality, gender identity, age, ability, or socio-economic status can thrive, feel comfortable, and be heard and accepted. We are an equal opportunities employer and welcome applications from all sections of the community.
We are willing to make any reasonable adjustments throughout the recruitment process, please flag to the recruitment team if required
Applicants must have the legal right to work in the UK