The
mission
of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Job Description
We are looking for a Junior Audience Insights Analyst who will evangelize the value of our international audience to internal stakeholders and advertising clients by uncovering relevant and actionable audience insights. They will utilize various analysis and measurement tools to provide timely in-depth reporting, analysis, and recommended solutions. This role will actively participate in key business verticals, working collaboratively with sales, strategy, planning, creative and more; contributing ideas and insights that will benefit our work with major clients. The Junior Audience Insights Analyst will be an integral part of the team that supports The Times’s brand story and our unique value proposition for marketers.
On a daily basis, the Junior Audience Insights Analyst will work closely with sales, ad operations, creative and strategy teams to build exciting partnership proposals for new clients across the world. The position is key to the department’s strategic and creative success, helping to inform colleagues and clients about The New York Times audience and making recommendations that help us to win new business.
This role will be based in London to support teams in EMEA and APAC, and will report to the Senior Audience Development Manager based in London as part of the broader T Brand Strategy Team.
Inspired by the journalism of The New York Times,
T Brand Studio
, the content studio within the Advertising Department, crafts multimedia branded storytelling about the interesting people, incredible places and inspirational ideas of today. We’re an award-winning global team of talented creators including editors, designers, art directors, video and audio producers, creative technologists and more — trusted by the world's most exacting brands to tell their stories to our audiences.
Main responsibilities:
Handle day-to-day insights requests from internal stakeholders and clients
Analyze readership behavior and data of NYT audiences and help to determine composition of specific audiences
Leverage proprietary and syndicated audience data to create and present analyses that positions The New York Times to international markets and clients
Provide a range of analysis and recommendations for creative and media proposals; from the informational to the inspirational.
Mine internal and external databases to uncover bespoke insights and best practices that will help shape advertising strategy and narratives.
Work with their manager and team to synthesize industry reporting in support of proactive sales outreach
Partner with internal stakeholders and clients regarding training and research consultation as needed
Build strong relationships across the organization to distill, disseminate and communicate research results and analyses
Understand the competitive landscape, advertising trends, and client needs for advertising with an eye toward translating this intelligence into specific actionable research findings
Supports international audience development capabilities & campaigns, which may include some onsite & offsite trafficking or promotion
Our ideal candidate:
Experience in advertising research and/or insights development – at an agency, research vendor, or brand
Some experience with or strong interest in b2b or consumer insights
Knowledge of media tools, data and audience measurement tools (MRI, Ipsos Affluent Survey, GWI, SimilarWeb, Telmar or Google Analytics etc.)
Experience with data analysis and storytelling of research results, go beyond the “what” to tell the “why” numbers are important
Team player with strong communication and interpersonal skills
Capable of handling multiple projects in a fast paced, deadline driven environment
Ability to work efficiently and accurately with strong attention to detail
Excellent presentation and writing skills
If this sounds like you, even if you don't tick all the boxes, we would love to hear from you!
Closing date for applications: Tuesday 6th June
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws, and will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.